lil bean Toy Co
lil bean is a toy company specializing in eco-friendly toys, committed to sustainability and creativity. The company collaborates with talented local artists to create unique and environmentally conscious toys. In addition to their toy offerings, lil bean frequently hosts art lessons and events that explore various artistic techniques and celebrate creativity.
lil bean also provides a carefully curated selection of craft supplies, including yarns, kits, paints, and more, to support and inspire the creative endeavours of children and the community.
Project Type
Branding & Identity
Logo Design
Package Design
Social Media Content
Year
2024
Brand Concept
I aimed to combine the serious, contemporary design—common for eco-friendly brands—into my toy store's brand identity. To elevate its appeal, I opted for a high-end approach, focusing on modern style choices that highlight their premium status.
The use of neutral colours reinforces this idea. To balance the seriousness of the modern design, I introduced primary colours—to show the brand’s playful side—with teal as the predominant hue symbolizing their commitment to eco-friendliness.
While the brand primarily caters to parents' aesthetic sensibilities, I ensured it remains child-centric by introducing a playful mascot. This mascot embodies the brand’s values: “making playtime fun and safe for your seedlings and the earth!”
Colour Palette
The color palette features muted, neutral tones to convey modernity and professionalism. Our primary color is teal, symbolizing our dedication to eco-friendliness, while the accent colors—primary hues—reflect the playful spirit of children.
Teal
#66A8AE
Red
#C2473A
Eggshell
#E8E8E3
Yellow
#ECD163
Blue
#3D86B2
Logo Design
The name "Lil Bean" inspired the creation of a symbol that is both literal and emblematic of the brand's essence. A bean pointing upwards signifies growth, reflecting the company's goal to expand its clientele and reach more families seeking eco-friendly toys.
The sprout emerging from the bean not only emphasizes this concept of growth but also represents an umbilical cord, symbolizing the deep connection between families. This design highlights the brand’s commitment to sustainability and its role in nurturing family bonds.
Wordmark
Combination Mark
Packaging
Overall, the packaging was designed with simplicity to emphasize the product inside. Curvy shapes on the packaging echo the bean shape of the logo, creating a connection between the product and the brand. The faded shapes behind the toy pig are intended to suggest movement and excitement–as this toy is durable. Additionally, the illustration on the back of the box mirrors the design style of the toy catalogue, linking the product to the toy collection.
Promotional Kit
This is temp content: This is a package customers will receive as part of a promotional effort for new and existing customers. The packages contains socks, stickers, a discount card, a pin and a catalogue.
Billboard Advertisements
A-Frames
The Challenge
The challenge was balancing a wide range of colours to remain child-centric while maintaining a modern, premium style.
The Solution
I balanced bright, child-centric colours with muted, premium tones to create harmonious designs that appeal to both modern and playful sensibilities. Additionally, I used subtle textures to add depth and sophistication, blending contemporary aesthetics with a touch of playfulness.
