The Amazing World of Ants: Science World Exhibit
This direct mailer from Science World is designed to promote the new "Ant Exhibit." Its purpose is to generate excitement by offering a sneak peek of what visitors can expect at the exhibit. Inside the booklet, you'll find details about ant colony life, their environmental impact, and intriguing information about the live exhibit.
Project Type
Advertising
Print Design
Year
2024
Colour Palette
Various shades of green were used as the primary colour to add depth and cohesion. A red-brown accent colour, similar to the colour of ants, was introduced to create contrast with the green tones. This palette, inspired by rainforests, adds realism to the scene.
Evergreen
#34451F
Moss
#6BB733A
Nile Green
#BBBDB2
Pistachio
#6C7053
Clay
#512B20
Umber
#362B28
The Challenge
Incorporating all the provided content into the booklet without looking busy, while achieving a balance between text and illustrations.
The Solution
To keep the booklet visually clean and avoid overwhelming the vibrant illustrations, I used a single font throughout. The title stands out with a different font and size to provide clear differentiation. Additionally, I limited the colour palette to two hues to prevent visual overload.
The Process
I created the illustrations using Adobe Illustrator, adding texture to symbolize the dirt of an ant’s habitat and to enhance realism and depth. The vibrant, saturated colour scheme was chosen to appeal to children and evoke the hues of a lush forest. Rounded shapes were used to create a friendly, playful feel and to echo the form of ants.
Ants were shown in various sizes to highlight the diversity within ant colonies and to differentiate their various roles and duties.